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State of Online Shopping in Pakistan 2026: Cash on Delivery, Returns & Buyer Behaviour

10 June 2026

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OrderNation Research Report No. 1: a cash-on-delivery order is more than 13 times more likely to be cancelled than a prepaid one — State of Online Shopping in Pakistan 2026

featured State of Online Shopping in Pakistan 2026: Cash on Delivery, Returns & Buyer Behaviour

First-party data from ≈170,000 Pakistani orders: 94.5% are cash on delivery, COD cancels 13× more than prepaid, and 1 in 5 shipped parcels returns.

On Jun 10, 2026 by OrderNation Research 0 Comments